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Job Details - CRM Marketing Manager |
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| 478 |
| Marketing/PR |
| £30,000 to £45,000 per annum |
London
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| Permanent |
| 29/09/2011 10:15:00 |
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Job Description |
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A CRM Marketing Manager is urgently required for a global online media and advertising company who have a number of high traffic websites and mobile applications within a fast-growing industry.
The role of CRM Marketing Manager
You will manage, develop and co-ordinate all of their eCRM campaigns from strategy through to concept, production, testing and delivery. You will devise innovative, compelling creative and manage every aspect of the implementation and delivery of all their email programmes. This role requires a unique combination of strategic, planning and operational delivery skills, together with a passion for digital.
To be considered for the role of CRM Marketing Manager
• You will have an extensive knowledge of email marketing and an enthusiasm for the latest digital developments.
• In-depth knowledge and experience of end-to-end management of eCRM programmes, from briefing to copywriting, design, segmentation and testing
• Proven experience of analysing data to improve campaign results, and integrating campaigns with Google Analytics or other tracking and analytics systems
• Experience in the day-to-day use of CRM and lead generation platforms, for example Silverpop and Lead Intelligence
• A good understanding of HTML
• Marketing qualification
• Ideally you will have worked for another website
The basic is £30-40k though more will be considered for exceptional candidates.
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If you are interested in this vacancy, please apply using the 'Make Application' form on the right.
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